MO did not let World Pregnancy Day (9 September) go unnoticed and marked it with the original “AMO-TE by MO” filter, developed by NextReality.

Available on Instagram and Facebook, this filter was intended to be a surprising way of announcing the happiness of the arrival of a new member to the family, generating phrases such as “Hello, I love you, the family is getting bigger”.

With the AMO-te filter, users shared their message with the people they love the most, just “give a kiss” to activate the Augmented Reality filter.